Shauna Li Roolvink, ’92 MBA, Anderson School of Management


When you meet a fellow Bruin at any UCLA Association (Singapore) gathering or networking event, you’ll often recall a great lecture you attended on campus, social occasions or other common experiences. Shauna Li Roolvink, a founding member of the Association, recalls a remarkable opportunity from her time as a student when she had the chance to take a course outside her field of study with a world renowned and accomplished movie producer.

Shauna, ‘92 MBA, UCLA Anderson School of Management, concentrated on the international business aspect of her MBA program but also took advantage of the University’s unprecedented access to highly accomplished faculty offered at the School of Theater and Arts by Peter Gruber, CEO of Mandalay Entertainment.

She decided to attend UCLA because of the global focus of its MBA program. As Founder and & Principal Consultant of BrandHub, a strategic brand consultancy focused on creating and building start-up brands in Asia, she says that UCLA’s international approach to management played an important role in her professional development and led her to move to Singapore.

Shauna, one of the ten founding members of the UCLA Association (Singapore), says, “Alumni experience and connectivity with their alma maters are a big part of any major US university experience.” She and her fellow alumni started the Singaporean chapter because they believed alumni networks are important and should exist for “such a prominent school as UCLA.”

Shauna is committed to connecting with fellow Bruins and reminisces about experiences outside the classroom as well. Her favorite memories include “fantastic events and parties at our rented shabby chic house in 90210 Beverly Hills” when she served as co-president of the UCLA International Business club. 

In addition to her capacity as Principal Consultant of BrandHub, Shauna is also a Mentor at a number of start-up incubators in Singapore including JFDI, Founder Institute, and StartupBootCamp. One of the great aspects of being a Mentor is the exposure to the latest technology be it in eCommerce, Mobile, Big Data, FinTech, EdTech, or AdTech, etc. During her last visit to campus, Shauna noted that today’s Bruins are getting a great education and have access to world-class facilities. As she ponders the professional environment for future members of the UCLA Alumni Association (Singapore), she says, “With the internet and mobile services, the market today is more global than ever. Thus, understanding of technology and international markets would be essential for any graduate today.”